BEST PRACTICES FOR virtual events:

Markey’s offers a wide variety of webcasting and live stream services. These services range from a one way broadcast to an individual viewer to an unlimited amount of viewers, or to a fully interactive virtual meeting. Click here for our full menu of virtual meeting services.




    WHAT TYPE OF INTERNET CONNECTION DO I NEED?

  • USE A HARD WIRED INTERNET CONNECTION

    The ease of use of WIFI has revolutionized the way we use technology. However, its reliability still isn’t up to speed compared to its copper counterpart. We always recommend using a wired ethernet connection when live streaming or web conferencing. This will give you the most reliable connection, as well as reduce the risk of dropouts and buffering.


    HOW MUCH BANDWIDTH DO I NEED FOR LIVE STREAMING?

  • ENSURE YOUR VENUE HAS THE BANDWIDTH TO SUPPORT THE STREAM

    A common high definition video stream uses roughly 2Mbps (megabits per second) to upload the stream to the internet. We recommend a minimum bandwidth of somewhere between 5Mbps and 10Mbps for live streaming to account for inefficiencies in the network and to account for other users that may be on the same network.


    ARE THERE ANY SPECIAL INSTRUCTIONS THAT MY PLANNING TEAM AND PRESENTERS SHOULD BE AWARE OF?

  • AVOID CONTENT THAT IS COPYRIGHTED

    Platforms like Facebook, YouTube, Twitch, and others all have AI (artificial intelligence) programs running that actually analyze your stream for any copyrighted content and can terminate your live stream without any notice. Our best advice is to not stream any copyrighted content at all, this is the most conservative method but is also the most successful.  Copyrighted content can often be found in the form of bump music, audio that is embedded in a presentation, or even background music that is playing at the live event just before the program kicks-off.


    WHEN SHOULD WE GO LIVE?

  • KNOW WHEN TO GO LIVE

    If your stream is going to a social media platform, timing is crucial. Most platforms allow you to send a notification to your followers for them to click and watch the stream. If you allow too much time between going live and the beginning of your content, those viewers may be lost. We recommend that when streaming to a social media platform, start your live stream as close to the start of your program as possible to entice viewers to stay and continue watching.


    WHAT IF SOMETHING GOES WRONG?

  • BACKUPS CAN BE A SHOW SAVER

    Having a backup plan in case of an unexpected situation is always a good idea.  The same goes with live streaming.  There are many ways to create redundancy in the live stream workflow, this could range from using two separate processors to simply assigning a second feed within a social media platform. Make sure you have a conversation with your live stream partner to understand what backup option are available for your virtual event experience.