The ease of use of WIFI has revolutionized the way we use technology. However, its reliability still isn’t up to speed compared to its copper counterpart. We always recommend using a wired ethernet connection when live streaming or web conferencing. This will give you the most reliable connection, as well as reduce the risk of dropouts and buffering.
A common high definition video stream uses roughly 2Mbps (megabits per second) to upload the stream to the internet. We recommend a minimum bandwidth of somewhere between 5Mbps and 10Mbps for live streaming to account for inefficiencies in the network and to account for other users that may be on the same network.
Platforms like Facebook, YouTube, Twitch, and others all have AI (artificial intelligence) programs running that actually analyze your stream for any copyrighted content and can terminate your live stream without any notice. Our best advice is to not stream any copyrighted content at all, this is the most conservative method but is also the most successful. Copyrighted content can often be found in the form of bump music, audio that is embedded in a presentation, or even background music that is playing at the live event just before the program kicks-off.
If your stream is going to a social media platform, timing is crucial. Most platforms allow you to send a notification to your followers for them to click and watch the stream. If you allow too much time between going live and the beginning of your content, those viewers may be lost. We recommend that when streaming to a social media platform, start your live stream as close to the start of your program as possible to entice viewers to stay and continue watching.
Having a backup plan in case of an unexpected situation is always a good idea. The same goes with live streaming. There are many ways to create redundancy in the live stream workflow, this could range from using two separate processors to simply assigning a second feed within a social media platform. Make sure you have a conversation with your live stream partner to understand what backup option are available for your virtual event experience.